The Terra Food Co. (TFC) story is rooted in the hustle of the new generation. Our founder, Sriram Nair, observed a powerful shift: Urban Gen Z was demanding better food to fuel their lives—food that matched their global outlook, their late nights, and their ambitious goals.

“We saw a growing desire for diverse, high-quality international flavors, but a frustrating lack of Indian brands built to deliver it affordably and conveniently.”

This observation sparked the vision: to build a house of pioneering Indian brands for the new urban India. TFC was conceived not just to fill a gap, but to create a new category entirely: Affordable Gourmet.

At the core of Sriram’s philosophy is the belief that elevated dining should support, not hinder, the modern fast-paced lifestyle. He champions the idea of food that is:

• Fresh, bold, and exciting: International inspiration blended with the comfort of local tastes.
• A Story on a Plate: From the refined elegance of global dishes at Terra Gourmet to the fast, fun energy of Sushito, TFC offers the international options this generation craves.

This commitment to the future extends to how we operate. We embrace thoughtful, sustainable practices from sourcing to delivery, ensuring our operations are responsible and align with the conscious values of the New Indian consumer.

TFC is more than a food company; it is an engine for the aspirations of the urban youth—delivering the quality, authenticity, and global flavor they deserve, affordably.